01 / Origin
Founded in a pharmacy, not a marketing department.
Folliculae began in 2022 in a small compounding pharmacy in East London, frustrated by the gap between what the hair-loss literature actually supports and what the category was selling. The category was crowded with proprietary blends, vague percentages, and seven-step regimens.
We decided to do the opposite: one bottle, full disclosure, the concentrations published trials used. Nothing dressed up, nothing hidden behind a trademark.
02 / Principles
What we will not do.
- —Launch a second product to grow the catalogue.
- —Use proprietary blends that hide active concentrations.
- —Make claims our own data does not support.
- —Add fragrance, dye, or silicone for sensory appeal.
- —Price for prestige. The bottle costs what the formula costs.
03 / By the numbers
A small lab, a narrow focus.
1
Product in the catalogue. That is the entire range.
14
People work on Folliculae across formulation, ops, and care.
60k
Bottles shipped across the UK and EU since launch.
2024
Year of our latest independent 16-week efficacy study.
04 / Where we are
London, with our makers in the EU.
Formulation and quality control happen in our lab in Hackney Wick. Filling, labelling, and batch testing are done by a GMP-certified partner in the Netherlands. Every batch is tested for Minoxidil assay, microbial limits, and pH before release.
We publish a Certificate of Analysis for every batch on request — write to lab@folliculae.com with the batch code from the base of your bottle.